Short-form video is where local customers spend their attention. Why it works for South Florida businesses, and how to start without a studio.

Getting featured is only half the battle. Here’s how South Florida businesses turn local media coverage into real customers — not just a clip nobody sees.

Ask a local business owner how they market themselves and most will describe some version of buying attention: an ad here, a boosted post there, a little money spent to get in front of people who mostly scroll past. It works, sort of, in the way renting always works. The moment you stop paying, the […]