Las Vegas — The crowd at HYPERVSN‘s booth wasn’t looking at a screen. They were looking at a life-size person standing inside a glass capsule, a glowing red heart floating in another, and a tower of spinning 3D light rising out of a sculpted base. Citywide.TV filmed the London company’s exhibit at CES 2025, where camera crews were lined up to shoot the same thing we were.
What we saw
The capsules held life-size avatars, which HYPERVSN calls SmartV Digital Avatars. According to ETCentric, one of them ran ChatGPT and talked with visitors in real time. The company says its avatars handle multilingual customer support, product recommendations and social content (IT Brief). The tower was a SmartV Wall nearly 30 feet tall, according to ETCentric, its spinning shapes framed by a curved base with the HYPERVSN name cut into it.
“At CES 2025, we’re showcasing solutions that are not just concepts but ready to be implemented today,” CEO and co-founder Kiryl Chykeyuk said in the company’s pre-show announcement, as reported by IT Brief.
How it works
These aren’t projections. Per HYPERVSN, each unit is a four-blade LED rotor spinning faster than the eye can follow. Your eye blends the lights into one image (persistence of vision), so the blades disappear and only the 3D content seems to float. A single unit is a SmartV Solo; link many together and you get a SmartV Wall. The company says the units are made in Ireland by manufacturing partner Flex and managed through a cloud platform.
Who uses it
HYPERVSN lists Coca-Cola, Walmart, Dell Technologies and Shure among its clients (HYPERVSN), and ETCentric reports installations for Nike’s Air Max Dn in London and Paris, a 50-foot display at the Sphere in Las Vegas and Ripley’s Believe It or Not! Founded in 2011 and based in London, the company still trades legally as Kino-mo Ltd and counts Sir Richard Branson and Mark Cuban among its investors.
Back at CES 2026, and booked for 2027
HYPERVSN returned in January 2026, when CES’s own video crew featured “Lena,” an AI hologram that holds real-time conversations in multiple languages (CES). The company’s events calendar lists it at CES 2027, January 6–9, in Booth #21549, LVCC Central Hall. We plan to stop by.
Related: Smart glasses at CES: Rokid and XREAL · bHaptics at CES · CES 2027 registration is open. Photos were taken by Citywide.TV at CES 2025, January 2025. Logos are trademarks of their respective owners. How we report: editorial standards.